White Stag Sign in Portland Unveils Neon Addition Featuring Nike and Ja Morant

Portland’s skyline has a new neon accent. The iconic White Stag sign in downtown Portland was updated overnight Tuesday with a fresh addition unveiled just ahead of the Portland Trail Blazers’ home opener at Moda Center. The installation, initially concealed beneath tarps during daytime work on Tuesday, was revealed Tuesday night in time for Wednesday’s 7 p.m. tip-off.

Neon Tribute Highlights Nike Branding and Trail Blazers Connection

According to local coverage from KATU, the new signage features All-Star point guard Ja Morant, described in the report as one of the latest additions to the Trail Blazers roster. The neon addition sits alongside a prominent Nike “Swoosh” and Morant’s signature shoe logo, reflecting the deep ties between the Rose City and the Beaverton-based sportswear giant. At the bottom of the sign, the phrase “LOOK WHO’S UP” completes the ...