Luxury Brands Unveil 2026 Holiday Campaigns: Ferragamo, Loro Piana, Chanel, and Dior Set the Season

It is never too early to get into the holiday spirit, and for luxury fashion, the season is already well underway. While many shoppers are still watching autumn leaves fall, brands including Ferragamo, Loro Piana, Chanel, and Dior have released their 2026 holiday campaigns, effectively moving the start of holiday gifting into October. The early rollout is more than a marketing calendar quirk; it gives consumers more time to plan gifts, avoid last-minute stress, and engage with the storytelling that defines the most competitive shopping period of the year.

From Kris Jenner leading a fictional film set for Ferragamo to Dior transforming its historic 30 Montaigne address into a gingerbread house, the campaigns blend nostalgia, family, and spectacle. Below is a closer look at what each house is offering for holiday 2026, and what the ...