Tory Johnson GMA Deals & Steals Celebrates 15 Years With Deep Discounts

Tory Johnson has an exclusive GMA Deals & Steals collection to celebrate 15 years of the popular shopping segment. This anniversary edition offers significant savings on products from a wide range of brands, including May Mahjong, DEMDACO, and more. The deals start at just $6 and are up to 71% off the original prices, making it an ideal time to refresh your home, wardrobe, and kitchen.

Shoppers can find all of Tory Johnson’s deals and steals on her website, GMADeals.com. This curated list covers everything from artisanal mahjong tiles and kitchen accessories to premium loungewear, steak packages, and personal safety devices. Below is a breakdown of the highlighted offerings, organized by category for easy browsing.

The 15-Year Milestone: Why This Deal Collection Matters

For a decade and a half, Tory Johnson has helped viewers discover vetted products that combine quality with value. This 15th-anniversary campaign represents one of the broadest selections in the program’s history, spanning home goods, food and drink, fashion, wellness, and technology. The breadth of the offer allows shoppers to find a meaningful discount regardless of what they need, from a seasonal home improvement to a last-minute gift.

Each item in the collection has been selected for its practical utility and design quality. The discounts reflect genuine savings rather than inflated markdowns, and the inclusion of shipping information for every vendor ensures transparency before purchase. This collection serves as a comprehensive shopping guide that eliminates the need to search multiple retailers for the best holiday or seasonal prices.

Top-Picked Deals From May Mahjong to Kansas City Steaks

The featured products at the top of this campaign represent the highest-impact savings and the most distinctive items available. These selections cover hobbies, cooking, comfort, footwear, and premium food.

Games and Kitchen Essentials: May Mahjong and DEMDACO

May Mahjong: Mahjong Tiles & Accessories brings a playful charm to game night. Inspired by classic, elegant design, this set features timeless engraved American Mahjong tiles with a distinctive macaron-style profile composed of four stacked layers of complementary colors. Each tile is adorned with elegant yet whimsical artwork, featuring a delicate tea motif that flows throughout the set. Smooth, non-slip mats keep tiles perfectly in place during play. Dice, bags, racks, and more are included. Prices range from $12.50 to $147.50, down from $25 to $295. Limit four per product. Shipping is $9.99.

DEMDACO Kitchen Boas reinvent the classic kitchen towel with a stylish design that tucks neatly around your neck, keeping the job of chef easy and the towel always in reach. Use it to dry dishes, towel off hands, or wipe the counter without worrying about where the cloth is stored. Choose from a variety of wrinkle-resistant designs. Shipping is $4.95 or free over $40.

Cookware and Comfort: Schmidt Brothers and Cozy Earth

Schmidt Brothers Cutlery offers premium quality German stainless steel knives with modern designs and sustainable sourcing. Designed for everyone from beginners to professional chefs, the line puts a high-design twist on traditional tools. Choose from single knives for prepping, chopping, pairing, and bread, or select from knife block sets. Limit two per order. Shipping starts at $4.99.

Cozy Earth elevates your day-to-day with a timeless line of loungewear for men and women. Their brushed bamboo fabric is made with premium viscose bamboo known for its ultra-soft feel and breathable qualities, which help regulate body temperature, keeping you cool in summer and warm in winter. New waffle-knit styles are also available. The loungewear silhouettes are designed with a flattering, relaxed fit that transitions seamlessly from lounging at home to running errands in style. Classic sleepwear styles and socks are also available. Free shipping.

Vionic delivers superior cushioning and reliable support, blending function with style. The Larissa flat features a refined square toe, delicate bow detail, and subtle wedge for an elevated look, while the Caroll 2.0 brings a fresh update to the classic ballet flat with its flexible construction and elastic topline. Both are powered by Vio Motion Technology. Shipping is $5.

Kansas City Steaks: Meat Packages provide high-quality, delicious steaks from Midwestern cattle that have been wet-aged for tenderness, flash frozen, and shipped directly to your door. They source their beef from premier stockyards in the Midwest and wet-age the steaks up to 28 days so they are at peak tenderness. Choose from packages that include prime top sirloin, prime rib roast, bone-in rib-eye, herb-roasted whole turkey, and more. Shipping is $12.95.

Expanded Savings on Sleep, Style, and Wellness

Beyond the featured brands, the campaign includes a substantial list of additional deals designed to cover comfort, beauty, safety, and everyday essentials. These are grouped here by product category for easier shopping.

Sleep and Self-Care: Miracle Made, Softies, and TheraICE

Miracle Made helps excess warmth escape so your bed stays comfortable throughout the night. Their breathable cotton is treated with antimicrobial silver to help reduce up to 99.7% of odor-causing bacteria. The sheets are OEKO-TEX® certified with no harsh chemicals. For ultra-hot sleepers, the Extra Luxe sheets feature an added cooling treatment and a more refined, breathable weave. Adjustable cooling pillows and three-zone comforters are also available. Prices range from $19.50 to $109.50, down from $39 to $219. Shipping is $4.99 or free over $30.

Softies Serenity 1/4 Zip with Wide Pant is made with the brand’s plushest fabric, giving it a sportier, more elevated shape. A quarter-zip mock neck adds a polished detail, while the wide-leg pant brings easy, flowing comfort. The Raglan Crew with Wide Pant offers the same comfort with a soft crew neckline. Limit six per order. Shipping is $9.99 or free with two or more sets.

TheraICE Headache Hat stands up to headaches with expert-grade gel and a stretchable, one-size-fits-most design. With more than 44,000 positive reviews, the hat provides natural headache relief via hot or cold therapy, targeting tension, sinus pressure, and migraine pain. Built-in blackout material blocks light to reduce sensitivity. Limit three per order. Shipping is $4.95 or free over $50.

Fashion, Jewelry, and Accessories

Brouk & Co. Faux Suede Hobo Bag offers an ideal blend of casual sophistication and everyday function. Crafted from soft faux suede with a vegan leather adjustable buckle strap, it features a secure top zipper closure and a spacious interior with organized pockets. Choose from six fall-ready colors. Shipping is $4.95 or free with two or more bags.

Daniela Swaebe Jewelry lets you tell your story with solitaire charms available in elegant emerald, pear, heart, oval, and round shapes. Complete your look with studs, hoops, tennis bracelets, and stackable rings. The Ora Smartwatch combines fashion with smart technology, featuring five interchangeable straps and health tracking features. Shipping is $4.95 or free over $50.

Rustic Cuff celebrates everyday moments with flexible brass Art Deco State Cuffs featuring custom state artwork and a smooth, domed resin overlay. Available for all 50 states plus Washington, D.C., in gold or silver finishes, they also offer stainless steel beaded stretch bracelets with an engraved initial pendant. Shipping is $5 or free over $50.

K.Carroll Accessories Ember Crossbody blends soft texture with modern style, crafted from durable faux sheepskin suede. The unique rounded vegan leather handle features adjustable knot detailing. Inside, two RFID-protected card sleeves keep your valuables secure. Shipping is $6.99.

PJ Harlow The After Bra & Loungewear includes tanks made in America from a blend of ultra-soft Supima cotton and spandex. Perfect for lounging, travel, or post-workout recovery, they are functional fashion with no underwire, straps, or clasps. French Terry and Rib Knit lounge sets are also available. Shipping is $7.95 or free over $150.

Sweet Wink Dress Up Sets & Tutus make dress-up fun with kits, capes, and tutus for screen-free play. The super-soft tulle does not scratch, and the embellishments are shed-free. Embellished baseball hats protect little faces from the sun, with Halloween options including Superhero Capes and Fairy Wing & Tutu sets. Shipping is $4.99 or free with two or more.

Honeydew Sleep features handmade pillows using a proprietary fill that remains soft and supportive without flattening over time. The Scrumptious Side Sleeper Pillow includes a unique shoulder cutout for neck alignment, while the travel version offers full-size support in a compact package. Silk eye masks and pillowcases are also available. Limit six per product. Free shipping.

Big Blanket Co redefines comfort with an “absurdly oversized” 10′ x 10′ blanket, four times bigger than the average throw. Made with a temperature-regulating fabric that will not lose shape or pill, it is available in smaller sizes for different uses. The Cloud Luxe Blanket is made with plush faux fur, and Sherpa-lined blankets are available for colder months. The Hideout Hoodie is a wearable blanket with a built-in eye mask. Free shipping.

Food, Safety, and Tech Offers

The final section of the collection focuses on convenience, personal security, and digital preservation.

Personal Creations gets you in the Halloween spirit with personalized pumpkin decor. Laser-engraved pumpkins are made with durable, weather-resistant resin and luminescent LED light. Personalized trick-or-treat bags and door mats are ready for spooky season. Shipping is $4.99.

Javvy Coffee offers fast, easy, and convenient coffee with more than 30,000 positive reviews. The concentrate makes hot or cold coffee in seconds with no machine needed. Protein coffee blends offer 10 grams of protein per serving in flavors including dubai chocolate, cookie butter, banana bread, and peppermint mocha. Clear protein refreshers also contain 10 grams of protein, plus fiber, collagen, electrolytes, and prebiotics. Free shipping.

MIKO provides consistent, powerful air purification powered by a high-efficiency motor and a three-stage HEPA filtration system. It helps reduce dust, smoke, and odors while running ultra-quietly, making it suitable for use while you sleep, work, or unwind in spaces up to 600 square feet. Free shipping.

She’s Birdie enhances personal safety for teens, college students, and seniors. The She’s Birdie 3.0 acts like a fire alarm in your pocket, flashing and beeping loudly with sound and a flashlight. The Birdie Disc is a lightweight, clip-on LED running light and siren, while the Birdie Box is a portable travel door alarm. Shipping is $4.99 or free with three or more.

Ultimate Backup helps protect precious memories with secure photo storage. Simply plug into your phone, tablet, or computer, download the free app, and press “start backup” for photos, videos, and contacts. It works with iPhone, Android, tablets, and computers, and there is also a model for extra-large files with added security. Free shipping.

How to Claim Savings and Important Terms

To receive the savings advertised, use the links below on the date(s) listed. Offers are available only while supplies last. There are no back orders unless specified by the individual vendor, and no rain checks. Contact retailers for questions about products before ordering.

Shipping rates are valid in the continental U.S. only. However, several brands in this campaign, including Cozy Earth, Honeydew Sleep, Big Blanket Co, Javvy Coffee, MIKO, and Ultimate Backup, offer free shipping on orders.

If you need assistance with a deal, you can email Tory Johnson and her team directly at help@gmadeals.com. By clicking on the shopping links, visitors leave ABCNews.com and GoodMorningAmerica.com, and these e-commerce sites are operated under different terms and privacy policies.

ABC and Tory Johnson will receive a commission for purchases made through these links. Prices may change from the date of publication.

Whether you are looking for a thoughtful hostess gift, a upgrade for your kitchen, or simply a way to save on seasonal essentials, this 15th-anniversary collection provides a reliable starting point. With deals starting at $6 and discounts up to 71%, the campaign offers genuine value across a diverse range of product categories.

Shopping, Entertainment, Home, Food, Health, Electronics, Business, Leisure, Hobbies, Games, Beauty, Drink, Tory Johnson, Good Morning America, GMA Deals & Steals, May Mahjong, DEMDACO, Schmidt Brothers, Cozy Earth, Vionic, Kansas City Steak Company, Miracle Made, Softies, Brouk & Co, Daniela Swaebe, TheraICE, The Original MakeUp Eraser, Rustic Cuff, K.Carroll Accessories, PJ Harlow, Sweet Wink, Honeydew Sleep, Big Blanket Co, Personal Creations, Javvy, MIKO, She’s Birdie, Ultimate Backup